Well, that may be harsh. But is hiplife dying? Listen closely to prime time radio, the airplay is dominated by gospel, highlife and 'new school' type music. For a few weeks in the year, there were no 'hiplife' songs on the major chart shows. Not even Kwaw Kese's Odiem. Some pundits argue that Kwaw Kese is the only surviving hiplife artiste. Not the major one o, the only surviving. What happened to hiplife?

The major factor that drives airplay in Ghana these days is money. If you want to circulate your music video (whether shot by Phamous People, Ohenemedia or by your own camcorder), you have to pay for it. Judging by CD sales, you'll want to be conservative with how much rotation you pay for. It is worse for radio promotion. Deejays 'collect' 1 million cedis (more than $100) to play a song on air. There are over 50 stations in the Accra and Kumasi municipalities alone, each with a number of DJS. Do the math and see how much constant spinning a Ghanaian musician can afford.