Solo musicians are steadily gaining in popularity. With this, the need to have a strong online fan base has become necessary for success. Algorithms are getting considered as a mode of generating content or engaging online audiences.

Ghanaian musicians

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Solo musicians used to be seen as losers who quit everything and tried their luck on the solo circuit. Nowadays, they are getting more and more attention and they go on tours, some even release albums.

Solo musicians get opportunities that were previously not available to them.

To draw attention to a solo artist’s work, social media platforms can amplify that artist’s reach, create content for their audience, and create an opportunity for paid promotion

Meet the Solo Musician: A rare breed of “lone wolf” performers who dominate the globe as recipients of more support than ever before.