Anti-xenophobia song: Not in our lifetime (South Africa)
By Chale - Posted on May 31st, 2008
Bua News reports that local musicians have united to record a special song which will bring South Africans together to help sooth the pain and suffering which has been caused by the brutal attacks on foreign nationals in the country. The song, Not in My Lifetime, will be released in coming weeks.
The message behind the song is that our time should not go down in history as another era of tragedy. It urges the youth to take a stand and ensure that the legacy they leave will be a proud, unified one.
"Musicians have the power to touch lives and change attitudes. Their music transcends borders and unites desperate people," says Siyabonga Metana, campaign coordinator. He said the ability of music to educate, inform and raise awareness was important.
Several artists and musicians from a broad spectrum of society recorded the song at Jazzworx Studio on Sunday. The artists included DJ Sbu Leope, HHP, Simphiwe Dana, Shugasmakx and Relo (from Skwatta Kamp), KB, Nthabi, Tuks, MXO, Teargas, Andile Carelse, Lungelo, Pro Kid, Tebza Kwela, Tumi and DJ Cleo.
Set up by YFM's Lee Kasumba and Ventilation Productions' Siyabonga ‘Slikour' Metana, the campaign aims to project a positive image of South Africa and Africa and remind Africans and the world that the continent thrives on the values of acceptance and respect.
It's a campaign that stands for peace throughout the continent and an end to injustice.
A series of public service announcements are also to be shot. These will be distributed to the different broadcasters in order to reach as many people as possible, both locally and internationally.
These will be made by the artists in addition to entertainment industry players and other supporting individuals.
A video with all the artists who took part in recording will be filmed in June, but in a venue yet to be confirmed.
Radio and audio clips supporting the campaign's message will be distributed to different broadcasters and online sites.
Merchandising with strong messaging will be created and profits from the sales will go to victims of the attacks.
A poster with a logo featuring all the artists involved will be created with the banner: Not in Our Lifetime and the message will be translated in different languages.
Mr Metana said the song will spread a message that hopes to resonate throughout Africa to inspire artists and musicians all over the continent to get involved and realise that they have the ability to challenge injustices, make positive changes and rewrite how South Africa's story should end.
Other artists and individuals also supporting the campaign include: the Channel O family (Lungsta, Yolisa and KB), Live's Bonang, Udo Carelse, Zubz, Lebo Mashile, Unathi, Bad Boy T, Flabba, Mo Molemi, Thandiswa Mazwai Golden Shovel, Mpho Maboi and Swazi prince Ntsika Dlamini
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This is a very commendable effort. The crisis in South Africa is not good and it must come to an end. I like Tuks, HHP, DJ Sbu and the rest for doing that
Check this video out, it features many South African musicians - Dr. Khumalo, Lillian Dube, Lira, Pabi Moloi, Nthati Moshesh, Zonke, Louise Carver, Timothy Maurice Webster, Lebo Motsoeli, Sophie Ndaba, Sonia Sedibe, Bonnie Henna, Fezile Makhanya, Public Service Announcement, PSA Johannesburg, Leo Burnett, Mind Fox Productions
Together - One Big African Family
Video by Mind Fox Productions
Check out this article
MTN SA is proud to announce that it is to sponsor the “Not in Our Lifetime” concert to be held at Newtown Park in Johannesburg on Sunday 3 August 2008.
The concert is the second phase of an awareness, educational and fund-raising initiative that was launched on 9 July. ‘Not In Our Lifetime” , which is driven by music, is aimed at spreading a positive message about South Africa and the African Continent.
The concert line up includes Lungelo, Teargas, MXO, Slikour, Necessary Noize (Kenya), Danny K, DJ Sbu, Kwela Tebza, Tuks, Tic Tac (Ghana), KB, Kalibrados (Angola), Pro Kid, HHP and DJ Cleo. MC’s for the event includes Thomas from Metro FM, Lee from Yfm and Shugasmakx.
The track is available on MTNLoaded
Check out http://www.notinourlifetime.org.za/, the Not in Our Lifetime Campaign website
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