Pop competitions have been the craze lately over the world after the success of American idol. Various countries have established pop contests that are supposed to groom more entertainers and Africa has not been left behind. Many corporate entities have joined the bandwagon and musicians have chipped in as judges as well. Tusker, Kenya's favourite beer is supporting East Africa's Project Fame. Blu3 is a popular rhythm and blues group that has benefitted from this, particularly Uganda's Coca cola real stars competition which has also been expanded to cover all of East Africa.